Who ever came up with the idea to?

Drink coffee from beans that have ped through a Monkeys ask? Could it have been some people with lots on money making a bet? Maybe put an article out that someone says it's really good, just to see if some DUMB-ASK would try it. I'm sorry folks, I just can not figure out who, with any brain would want to do this. Have you tried any? Is it as good as they say? Or was that all just a bunch of BS? I've been in the backwoods for awhile. I understand a lot of things, even understand that I know only a little, is this something we should try and not understand? I do like chocolate covered coffee beans, have they tried feeding the monkeys Hershey Bars at the insane time? This is not to bash someones culture, if it had started here (USA), I'd have some real choice words to use.